Fashion Handbags  

Liu Wei China’s top ten fashion designers, Beijing Shanshan Fashion gucci handbags Design Co., Ltd. rose Devi the founder, chief designer

Liu Wei grew up in a family of artists, art nurtured from childhood by parents, like the natural aesthetic things, like natural fabrics, so her works are also mostly silk, linen and other fabrics based.

“Logically speaking, people in Taurus should be hard, relatively well-behaved, but I still prefer the free way of life, I think freedom of mind is the most stylish way.” Like the free life of Liu Wei, happy to accompany her mother, with gucci handbags the family, go shopping, often impulse purchases.

She likes to buy ZARA

Liu Wei confess to being a more traditional one. “Design which is more normal for a class of people.” Liu Wei laughed. She does not like cool, weird clothes, “not fit my personality.”

Like many have their own unique perspectives on the fashion people like Liu Wei Wang would not pursue the big blind.

“I bought clothes and mainly the style, look at this dress is not suitable for them.” However, she also believes that some of the top brand name brand in particular, it has become a big quality assurance, but also a status symbol. “May be due to career reasons, I like the design to see these big, like to study, but really do not want to buy their own clothing and more.” Liu Wei said frankly.

In addition to wearing clothes like their own design work, Liu Wei is also a fast fashion brand loyal “fans.”

“I prefer to buy ZARA clothing, because of its affordable price. Not saying we can not buy expensive clothes, but I hope that in a very short time, less money to spend have more models.” Liu Wei with a smile “Women may have this psychological bar. as by 10,000 yuan to buy ZARA clothes can buy dozens of items, I can have a different mix of piercing a different feeling, not to buy a big can. ”

Nike sports shoes in preference

Liu Wei or place shoes control over people, often wear six of 70 pairs of shoes. “Shoes and clothing must be complete, is an important part of the dress is the one wearing the embodiment of taste and cultivation.” She would not buy a lot of international big-name clothes, but the bag and shoes, even some big-name Italian products. She likes the brand Fendi, Gucci, will buy these brands Classic.

In addition to the higher frequency of use classic, big, Liu Wei also like to have the personality characteristics of shoes. “I bought those shoes decorated stronger sense of the price is not very high, but with a certain kind of clothes are able to wear clothing with a certain special feeling.”

Insiders know, Liu Wei likes to travel, and often by himself to travel. To travel, of course, sports and leisure outfit. Liu Wei like Kappa clothes, bright colors with the design sense. Of course, her wardrobe has Nike and Adidas brand sports shoes.

“More like Nike shoes, style, on a more beautiful, wearing a more comfortable and can wear longer. Adi dressed more like a child.” In addition to his love, her year-old son also has a full set of Nike products.

Shin Kong Place in the regular

Liu Wei leisure shopping is one way, is also part of her work. However, many times, she just “shopping” and no clear plan to buy, see favorite items will immediately buy it.

France, Italy, Japan, South Korea is Liu Wei shopping haunt. “Japan’s something very expensive, but the quality is very good, where to buy things is to enjoy their services.”

“Our word is bag bargains, invite one or two friends, from the morning, have wandered all the shops are closing, not necessarily to buy a lot of things, is to enjoy shopping, selection process.” In Hong, Liu Wei frequented Some fashion boutiques (boutique), designer shops work. Of course, the public will see the brand’s stores, however, is holding to do market research purposes.

In Beijing, Liu Wei is now even more love to the Shin Kong Place, China Central Place Shopping Center. “Overall there more orderly fashion grade, medium and big things the world has. Every time I go to see some international big names all the latest products, shopping environment, the design gives the space a very comfortable feeling.”

“Shin Kong there is easy parking, food is also very perfect. International Trade over there every time to stop particularly inconvenient. Shopping is a pleasure, the pursuit of a comprehensive quality of life experience, not just to buy clothes there . “Today, Liu Wei has been the love of shopping has changed shopping habits of Sunbeam International Trade.

However, compared to shopping malls, the LIU Wei prefer to buy clothes in the store, like to go to a number of individual store bag bargains. Beijing’s Silk Street, East Fourth, the embassy district of the Japanese Business Center are Liu Wei Tan individual shops together like shopping district. “Business Center has some good individual shops, mostly foreign trade goods, there are some big things, but can not see true and false.”

Liu Wei, said, Ritan Business Center more distinctive shops, the price is relatively cheaper. “Overall, the feeling side of the floor, easily winnowed out and stuff. Side floor, the positive floor next to a small alley, no parking place, or a taxi convenient point. If you have to open it, which can be parked in the International Club. ”

Alternate season Gucci handbags is the best time men’s coat beautifully. Derivative elements like pop, classic and innovative comparison exist. The same windbreaker style, from classic old school retro style with the new models and improved design concepts and common interpretation of section. Elite Men’s beloved double-breasted knee-length coat, Sherlock Holmes-style old-fashioned counter and improved thin collar of suede with the coat which have become classic Office; or bunt commuter coat, four ride-style clothing clothes jackets, etc., also have a classic style with the new concept of two different styles of dress styles. Comparison of old school and new co-exist, is the current attitude of men fashion dress.

The new concept of natural plastic long suede coat

New element suede fabric

A New Aspect of thin and light, natural vertical smooth, free lapel

Aspect hanging along with an excellent sense of suede fabric flourish in this season, beige double-breasted long coat with a black plastic stripe to break the color balance of thin knitting. White shirt and black tie looming, soft and comfort with the cortex in an instant upgrade.

Windbreaker: Bally

White shirt: Trussardi

Striped sweater: Gucci

Pants: Bally

Tie: Zara

Brown leather shoes: Tod’s

Classical School of starched canvas long coat

Collection of Sherlock Holmes-style double-breasted models

Old-fashioned wind profile shape shoulder line, large counter suit collar, 6-style double-breasted

Aspect is not the old fashioned with old-fashioned trench coat will lose its fashion Aspect, even behind the shoulder line and contour of the natural formation of large construction lines lapel. Consistent color and stereo equipment tailored three-piece coat dress out of style full of modern, Mr. Holmes.

Blue Coat: Gucci handbags

Striped Shirt: Gucci

Vest: Zara RMB399

Pants: Amarni Exchange

Tie, briefcase: Dunhill

Belt: ZaraRMB 299

Shoes: Bally

Central Saint Martins College of Art and Design College of Design, the world’s top three apparel, one of the designers of gucci handbags graduating from the CSM is most familiar, including John Galliano, Alexander McQueen, Stella McCartney and current CHLOE design director Phoebe Philo.

Central Saint Martins College of Art and Design gucci handbags

Top fashion Master’s birthplace

Central London’s Central Saint Martins College of Art and Design is the UK’s largest art and design colleges, fashion design as a rich and famous teacher of prestigious international fashion industry, it’s fashion design graduates are mostly Dior, Gucci, etc. employ a number of international fashion brands gucci handbags in each of the graduates of London Fashion Week fashion works many international conferences have become international fashion brands and fashion media attention and the focus of mining emerging designers.

Dior chief designer John Galliano

Campus is located in Covent Garden, near the theater district in London. It provides British art and design courses are the most diverse and extensive: fashion and textiles, fine arts, media production, graphic design, drama and performance, three-dimensional design, interdisciplinary arts and design.

Untimely death of designer Alexander McQueen

Alexander McQueen during his lifetime ago for the “Alice” to create the fantasy costumes

In the fashion field, Dior’s chief designer John Galliano, designer of untimely death Alexander McQueen, Julian McDonald, GUCCI Group under the Stella McCartney, the United States VOGUE magazine fashion editor Hamish Bowles, Elle magazine fashion director Iain R Webb, etc. both graduated from Central Saint Martins School of Art and Design. It is with strong professional teachers and excellent teaching quality guarantee, it’s graduate students to surf in the wave of international fashion trends.
Hamish Bowles

United States, “VOGUE” magazine fashion editor Hamish Bowles is also coming out from St. Martin!

Matthe wWilliamson was St. Martin’s genius “child prodigy”

He is the founder of Ibiza style, without him, Sienna Miller can not be the Boho Goddess. The British fashion rare “mainstream designer” The return to London Fashion Week, to take home more than just elegant gorgeous printed skirt.

When Matthe wWilliamson that come back for the spring and summer 2010 London Fashion Week, the British Fashion Association, the 25th anniversary of this festival is considered half the battle. The 38-year-old British designer is to have such a powerful appeal for the simple reason: he was too mainstream.

He is the founder of Ibiza style, without him, Sienna Miller and can not be Boho Goddess. Although very few women can afford that price tag thousands of pounds, covered with colorful printing and fine beads of the Bohemian-style skirts and Turkey T-shirt, did not prevent hundreds of thousands of ordinary women fell in love with this style ( Please recall MatthewWilliamson for H &M; the buy grand), because it not only make them more stylish, and, indeed, can they become more attractive – including in the men’s eyes.

“My personal aesthetic – present and past alike – may be incompatible with St. Martin. They promote invention and innovation, I only want women to become beautiful, cute, sexy, feminine. Bedlam of other students wanted to go strait-jacket, and I most want to go to Brazil to participate in Carnival. “MatthewWilliamson so expressed their own style. He admitted to the St. Martin on 17-year-old, is that members in the youngest students. The first three years after graduation, he published the first women’s series with great success.

Impression of others, Matthew Williamson is a shrewd mind, All-purpose designers, design is very commercial, and know how to use the female star to their own momentum. He has insisted that he was a “boy from the Manchester working families” – introverted (“Friends do not exceed 5″), earnest, the only interesting thing is that “11 years old at that time decided to install designer. ”

He branded business tactics due to the former lover and current business partner Joseph Velosa, the two met at the age of 18. “Without him, I am probably in India of a tree made tie dyed T shirt under it.” He joked.

[REVIEW] forget the exaggerated padded shoulders and loose the boyfriend a suit coat it, in the spring and summer, then you do not need their own women armed soldiers into invincible armor, do not have to be disguised as a man himself.

The most fashionable designers in the spring and summer, launched a mass revolution, sought to set all the conventional thinking in the concept of breaking the: Prada to gucci handbags postcard-like landscape printing to express vacation mentality, Miu Miu will be the perfect combination of playful and sexy , Gucci Jacket into the campaign for the heat, as well as Dior and Chanel will be handed down deconstruction of the classic re-thinking, with brilliant and amazing attitude, change the set of stereotypical impression with stylish new notes, provided for the stylish urban women the direction of the new clothing.

Changing post-modern deconstruction of a set of rigid mosaic of different materials

The monotony of the black suit swept away gucci handbags
Black jacket, Tube Top Dress Comme des garcons (from IT)

The engraved pattern of pure childlike 70’s style is a unified combination of seemingly contradictory

Treason Lolita turned out to

Pink coat Fendi

T-shirt, shirt, trousers Miu Miu

Brown high heels Prada gucci handbags

Looming pattern of lines with ease and even living in the city could explode holiday mood

Blue jacket, shorts Louis Vuitton

Prada white shirt

White bag Loewe

Céline heels black slope gucci handbags

Lion head necklace Showonk (from Lane Crawford)

Gold long necklace Fionr Prxton (from Lane Crawford)

Gentle stream line LOEWE Aire, is a memorable touch of the hand bag tempting hard to

Staff of a famous brand in effect, the back one had to pack the meaning is not simply lv handbag driven pop, more importantly, the bag can show a woman’s taste, and even their attitude toward human life and philosophy of life, so when We see some of the crowd carrying a LV, GUCCI, CHANEL, or CELINE, so passers-B and C must have him wear outfits and personal qualities are very different, if inadvertently saw the one had time to carefully scrutinize the cheek Li-Ying beauty, but fleeting confirmed her back was just stunning LOEWE Aire, then she certainly is a not pander to popular, with free Beauty Pretty Girl character was lv handbag .

LOEWE the Aire series, the emphasis on super-soft, hand-made top-goat, soft feel and touch of vivid color most Jiaoren memorable, and even handbags tempting hard to lv handbag immediately decided pay! In fact, its design is derived from the flow takes the air, so Aire1 handbags in the most thin and superior crafted Napa leather. In fact, LOEWE of Nappa from the Pyrenean mountain sheep, while LOEWE carefully selected 3% of the world’s most high-quality leather, so each piece of leather can be described as 10,000 selected, while Aire1 bag stripe trademark used in textile printing techniques, sources from the 30 year’s first Amazona handbag, its seam line from the four stock car manual woven, with a thickness of only 0.7 mm of fine smooth leather, without any eye-catching exaggeration of accessories already is art.

In Spanish of “breeze” is named LOEWE Aire bags, no metal parts and angular lines, streamlined design of a sense of exquisite and varied show female faces are also very suitable for casual with its lightweight design concept is is the best example of unfettered attitude, LOEWE the yacht sails into Aire animated appearance, bulging sail in the wind load on like Nappa with the shape of things like change, change out the unique beauty. Set of elegant, soft, breathable, more than that, Aire assorted colors is also playing the game, one stroke include a mature dark brown, motifs with the peacock blue, like a constellation of flashing silver night, the golden summer sun yellow, orange geranium, blue astringent apple green, trendy lipstick red dream sweet red and pink, 4 sizes, 14 colors, 56 species may be derived, as its image advertising demands, even walking in the street and in the same type woman hit package, you can hardly hit the exact same Aire, not to mention LOEWE also brought out a customized package of good faith to meet consumer demand, to any arbitrary allocation of your own Aire create personal handbag Even if some day really makes you exactly the same in the ends of the earth and saw the Aire, this time Fandao embarrassment not seen as a pleasant surprise then.

Introduction: In the China National Garment Association Men’s Professional Committee’s annual meeting, executive vice president of China National Garment Association, said Jiang Heng Jie general in 2006, the smooth development of China’s garment industry as a whole, an increase of drop size of steady expansion of trade, loss decreased slightly, labor productivity , Industry and further advantages to medium and large enterprise mobile. Knitwear reversed the negative growth since 2005, starting from the second quarter of 2006, out of the woods. Some clothing,lv handbags such as Guangdong province, but also out of last year’s recession.

In 2006, the “Eleventh Five-Year Plan” in the first year, Chinese clothing lv handbags standing on a new starting point. This year, the major son of Chinese apparel industry has experienced a kind of weather?

Men: iron gong to make the brand stronger tone played lv handbags

Four Princes

After several years of operation and integration, Zhejiang, Fujian, Guangdong, the three men have set up production base in the Kingdom of their own men, became the world’s three dominant men. They are the main force of China’s men, on behalf of the Chinese men’s overall level of development, with production, management, brand, culture and industry, etc. The combined strengths of the chain in 2006, they continue to sing the main theme of Chinese men, carrying the Chinese Men’s honor the road.

Of course, China is not only the three dominant men’s world of peace and prosperity, in the fashion capital of Beijing, in Shanghai, the birthplace of China’s first set of suits, sent on behalf of Merry Lu Qingdao, in the “city of Chinese leisure clothing,” Jiangsu Changshu … … many of the men’s business with their own clothing brand, in the men’s market, another group played a set of strong noise.

If that Zhejiang, Fujian, Guangdong, China’s men’s three dominant, then they are ranked as princes around. Although the Chinese men can not be called the mainstream, but they also rely on diligent hard work, has its own brand and market. After 2005, the accumulation and progress, in 2006 they appeared more frequently in the Chinese men on the stage.

Brand building

In 2006, prudent fiscal and monetary policies to further stimulate growth in consumption, the domestic men’s competition and more intense. Moreover, men’s products the consumer market is in a transitional period of change, consumption and shorter cycles, emerging around the new brand, but also increased the intensity of competition in the industry. Meanwhile, with the influx of foreign brands, domestic brands rise and prosperity of its own, the domestic men’s competition in the market price competition from low-level up to competition in comprehensive strength of the brand.

Thus, in 2006, “brand building” has become the world’s most prominent Chinese men a keyword. Men for all manufacturers to enhance their competitiveness in the market to gain a more favorable position, regarded brand building on the most important agenda.

Background Event

Lee Lang with suppliers to form strategic partnership: in the end of November 2006, organized by Lee Lang supplier strategy seminar, Lee Lang and South 10 000 U.S., Zhongshan Xia Wu family and other excellent providers signed a strategic cooperation agreement. Lee Lang began to integrate high-quality suppliers of resources, the competitive men’s Fujian Jinjiang has risen for the “supplier – Business – Dealers” The whole industrial chain competition. Industry experts believe that the best interests Lang and domestic suppliers of these strategic partnerships will largely integrate the upstream industrial chain of high quality resources, improve the whole supply chain efficiency and speed.

Annual Men’s Industry Brand China: November, 2006 China National Garment Association Men’s Professional Committee for the Men’s Professional Committee issued a recommendation, and the Chinese Famous Brand Strategy Promotion Committee to support the men’s sector, “Chinese famous brand.” Winners are: Younger, Shanshan, red beans, Haw Par, Romon, good news birds, Ye Li Ya, Qipai, Zhuang Ji, law school, Creation, Peiluo into the groom Chinour, Humbert , 15 Xianxia other brands.

“Sea Orchid House,” two programs of listing: 12 months, the domestic number one clothing chain – HAILAN House proprietor, Zhou Jianping confirmed: the next three years, will expand the current 300 stores to 1,000. Meanwhile, the Sea Orchid House has been in preparation for separate listing, the listed locations in Shanghai, HKEx two options.

Chinese men will be the first on the world stage: China Men, “the leader” Lee Lang Jiang behalf of the Chinese men’s first landing on the Italian men’s fashion week, with the World Masters and the top men’s apparel brand ARMANI, GUCCI, VALENTINO, VERSACE, etc. together to build next year a held in Italy on the world’s top men’s event.

Men’s Fashion Week as the major highlights: Fashion Week in the past, women are the most important things to watch for the fashion show. In the Tenth China International Fashion Week, the seven men’s well-known brands Session conference held in autumn and winter series. Variety of shows focused on men’s fashion brand, breaking the women’s fashion week leading position, as the China International Fashion Week of the major highlights.

Chinese elements, from the eyes of gucci handbags the general population, represents happiness, is the New Year, Mid-Autumn Festival and other major best costumes, a traditional heritage; in the eyes of Western designers, is the mysterious lure of alternative Chinese elements in mind for their comments.

Oriental style is not necessarily every day, such as “In the Mood for Love” in the upper body cheongsam be considered complete authentic Maggie Cheung, and sometimes merely an embroidered belt, a few carefully chosen accessories, or even just a dress pattern … … even if the modern Western-style cut, but also brought out the distinctive new ideas. Tradition and modernity in its capability in the free conversion, is the interpretation of Chinese elements in smart way!

Satin with a pattern material + Ink

Chinese index: 3 Star Fashion Index: 5 stars

Pop Aspect

Forging is a gorgeous Chinese silk clothing favorite material used, together with patterns such as ink-like, more classic taste. Application in the 60’s style mini space, the shiny material to meet the tide of this season, but just right to use the cloth pattern, so that it is full of POP art style, is an excellent way of Chinese elements in renovation.

Chinese Seasoning

Conform with this quarter’s 60’s hot trend, popular spring and summer of this year one of the key elements is the current popular exaggeration printing. Simple black and white prints, you meet this trend, but discard the simple points, lines and geometric patterns of the monotonous side, romantic flavor.

Star view

Noble and elegant satin mature not only add flavor, but with restrained elegance light reflects the share of incomparable flavor, season the T in the table, satin become Miu Miu, Jean Paul Gautier’s favorite brands, the color is more in order to bright main, to create a beautiful landscape.

With the Second Empire style of ancient Greek text +

Chinese Index: 4 Star Fashion Index: 3 stars

Pop Aspect

Choice in the evening, this shoulder design of the Greek goddess evening dresses, empire style with hot high waist cut, posting eye-catching interpretation of the stunning beautiful, is simple without losing the atmosphere of choice.

Chinese Seasoning

Detailed view, the Greek-style gown was adopted Chinese the “bible” fabric to create, to ancient Chinese characters into the cotton fabric is typical of Chinese fabric is not easily able to attempt a success, but a large area used in Western-style evening dress cut the body, and have actually hastened the taste of fresh alternative is a rare perfect Chinese and Western.

Star view

No matter how the tide changes, the overall patterns evening dress will not bring much change, the Greek Empire style is the evening will not be outdated in design, autumn and winter of Dolce & Gabanna to the superb play more to the point. In the 2007 spring and summer, still have Gucci, Chloe and other large play this high waist cut, in addition to dress in style, the more like four 50’s high waist shorts, 60’s style A-line skirt, etc., promise to be the high waist to in the end.

Cheongsam with three

Chinese index: 5 Star Fashion Index: 3 stars

Pop Aspect

Of course, the cheongsam is definitely the best representative of Chinese-style clothing. Even Robert Cavalli used this as inspiration, introduced in 2006, black flowers of autumn and winter improved cheongsam, the brand’s loyal customers, “Tony Sister” Victoria even wore it unveiled at the ceremony, is not sufficient to permit the old charm of cheongsam . Of course, different cheongsam with the West, take the thirty or forty years old Shanghai route of the qipao, are not fully close, knee-length and the design of beads, so that we return to the dissipation of the times.

Chinese Seasoning

New Year’s Party on the cheongsam style to the emergence of both the occasion it is undoubtedly a bit of practice. Like some noble vintage, can be beads cheongsam and feathered hair ornaments deduced nostalgic style. If want to play alternative, you can short cut the qipao as a body shirt, jeans and boots with personalized, mash the cheongsam is new.

Fashion world in 2007 gucci handbags has opened the door to welcome those who create the classic in 2006 the legendary fashion designer who will be in the new year by the global fashion world in the most courteous reception. Turn of the year, the world’s major fashion magazines, fashion agencies elected in 2006 the top ten fashion designers in mind. Difficult to reach, each with a list of the names are different. However, rough estimates of the small note was found, there are six names, their dazzling appearance in every list, no one can turn a blind eye to them, their well-deserved head of global fashion. If we had the most star quality TomFord insisted on staying in the big screen, TomFord today would have been a successful woman actor.

Smart, handsome, charming TomFord like a born master of the field of fashion design. When he left Gucci in 2004 proudly announced to the world: “Gucci and YSL changed dramatically after I left, Gucci-TomFord era is over. I have a glorious past, but I would not rely on it produces.” Today, TomFord already have their own brand.

The most obsessed with sexy DonatellaVersace “My goal is to uphold the Versace has always been high quality and magic elements of praise, I will never be a minimalist who.” This is the fashion statement of her. But recently her attitude softened a lot in her sexy design, we see emotional.

He was the most daring self JohnGalliano Jieao, dismissive of the gentle pretense, so he focused on the trend with a different territory to explore; he was bloody, loud on the flashy extravagance of your disapproval, and he interested in the history of melodrama closes with enrich the connotation of fashion; He was unassuming, plain could not fit in on the low-key, so he boldly used the skills of talented visual shock peak.

JohnGalliano, one where the gods of fashion Domination Magic, the whole world love him. The most red upstart HalifaxHalifax1971 born on 5 West Yorkshire, his father was a carpenter and his mother was a department store Marks & Spencer’s show manager. He first fell in love with architecture, later to become an architect, and then those dreams become a chef, but he eventually became a fashion designer, and is the kind of great. Arts After graduation, he received BillGibb scholarship to continue studies into the Royal College of Art. RalphLauren the most business sense from a personal point of view,

RalphLauren small mind one of the most favorite designers. In his own world he is king, and continue in the fashion of his own creation myth has been sublimated. RalphLauren, the soul of the design fully integrated into American high society life in big-name designers, he has much more than a brand, but an era. Changing fashion trends, fashionable in the swing, RalphLauren always stuck to their unique and clear-cut fresh.

Most dramatic VivienneWestwood a persistent self-sharp aesthetic of the clothes insist master, a man of extraordinary courage and insight of the traditional trend of insurgents, determined to build a creative space without order of non-mainstream fashion promoter, an obsessed punk spirit Semi-old woman. VivienneWestwood creation in the long years of 34 years, creating numerous shock the world of myth.

A friend of mine recently met a very “uncomfortable” things, like a fishbone stuck in the throat and had to spit fast. One day she and her friends sit around the coffee shop, a friend of her Hermès’s Birkin bag full of praise, she was very proud to say, “and so on for three years, finally have it.”

Unexpectedly, another friend not agree, “silly, now who would waste energy to such a luxury line has long been sold, can delivery within 48 hours of home, and the price is absolutely cheap.”

This can not help but think of that fire was a mess of this book – “The World is Flat” Thomas Friedman in his book of prophecy came to pass. Just click the mouse to see who will be a value of 5,000 dollars LV bag dragged into fashion shopping basket to it, they are enjoying Friedman described the “Globalization 3.0″ the time for the convenience of them , This is enough to cheer people up.

As early as six years ago, Natalie Massenet began her fashion luxury online store Net-a-Porter recruiting, and now Net-a-Porter has become a luxury brand in the world catch up with all the other objects. The site has 400 orders per day, in addition to “repeat” outside the incremental per day from 101 countries in attracting more than 90 new customers, as long as they stay here, we could not help but throw each of at least £ 400.

Which has been resisting for years refused to join the ranks of online retail LV ultimately could not withstand the temptation, in October last year opened a service in France and Germany’s online store. Almost at the same time, Dior opened a French online store. In the United States engaged in online sales has been 3 years old GUCCI, also pay a lot earlier this year invited designers to rethink the design of GUCCI Group of luxury sites.

Luxury seems to have entered the “Globalization 3.0″ flat world, and from conservative to open to common people from high-end, from a high class group of symbols into a personal taste of the identification tag, all of which are for those old-fashioned luxury regained vigor and vitality.

However, those fashion people ask, if luxury is too general, it has lost the meaning of luxury, because “luxury” on the premise that “I have and you do not.”

Employers and employees with the same a handbag, luxury era of equality seems to come. But suppose we give Vacheron’s Tour del Ile design a ad for this the world’s most complicated watch covered in a sludge of crude Han’s wrist, then I believe Mr. Jean-Marc Vacheron (Vacheron Constantin founder) will air mad.

Because those elegant, luxury living fine old followers and those of civilians upstart has a clear boundary between.

In the former view, luxury is not luxurious look with a look at luxury. For them it was only commodity fills worth showing off, not their price, but to a lot of money they spent on the hard work of its own; in the latter view, luxury is more than balanced expensive property of their income, hoped The image of his own taste or vertical pulled. To this view, in the luxury world, is never equal to speak of.

Therefore, those who set “expensive, rarity, the best and leading nature” of luxury goods in the “world is flat” today, with the “equal and open the civilian consciousness” is to go against the road or a fusion of the road, indeed is a problem.

Follow the luxury of people can be divided into two categories. The purpose of a class of people is more important than showing off the enjoyment, luxury for them, more like a pass out of the community; and those who are a bit more complex, the quality of life is definitely pursue them, they will not Select a show name was popular and dependable head high, sword pay attribute to choose the colors and limited edition designer niche.

The latter get from the pleasure of luxury is much higher than the former, they not only enjoy the luxury of high-end services, design avant-garde trends, but also have some understanding when faced Concert identity, as if for the collection of watches it not then show off the diamond, but also a symbol of social status, it is implied, in private, and only have the exchange between experts – view each other’s wrist sweep each other a knowing smile, and numerous silver This is what to buy.

BMW’s public relations gucci handbags staff are for the “Chinese upstart, rampage,” driving the BMW car image of distressed consumers, making it more high-quality, young, unassuming users have concerns about their choices; and Prada Brand did not care to sell to any person: “We would not consumers of the Shanxi coal mining refuse to sell products.”

Luxury goods in a clear appraisement of the Chinese market, the initiative to pass a luxury = money + identity. This is too proud for the Chinese people, very effective, in order to identify that they have status, Gucci store in Hong Kong often occur in front of the girls line up contributions, and many young men and women have to bear Costly Prada bag.

However, this education strategy for the China market now is at a crossroads, is adhere to the existing strategies such as the Prada-like, or like a BMW is so start change?

“Money, standing” to bring consumers the brand appeal of free

Treatment of luxury consumers in China have their own set of criteria – must be internationally recognized “expensive.”

Kelly trip to Europe by the trade instructions, to BottegaVeneta (BV) of the Italian headquarters flagship store, has its eyes on a weaving, styling, design handbags are exquisite, and the price is only half of the domestic price, buy extremely cost-effective. However, after thinking for a long time, she gave up, bought LV. Kelly explained that, BV is good indeed, but the buy back, others did not know, or LV value.

This is LV’s blessing, but also hidden the LV were unfortunate. This is LV’s brand loyalty in return? No, this is a luxury brand can bring a “rich, respectable,” loyalty to the spread of symbols. This is reflected in brand loyalty, while a negative value. Luxury brands have trouble is: too much emphasis on their sense of identity for luxury brands in the minds of consumers into homogeneous.

It might save one month’s salary to buy a LV wallet, but when choosing handbags may consider other brands.

“Maybe she’ll buy followed COACH handbag.” Prada said Sebastian Suhl, CEO Asia Pacific, in China, the brand loyalty of customers is not. Consumers are always wandering among the different brands, and today in Prada, tomorrow, in LV, the day after tomorrow there will not know where.

Hong Kong’s various brand-name stores line shopping phenomenon occurs, there is another reason is that it is often the case off to play seven, or even the Christmas period, some large department stores to promote, there will be a luxury brand to 5 fold situation. This may be the sign of the price of the second step, the homogenization of a competitive brand of close combat – a price war.

“Identity of the person you are” under the simple education strategy

People by Audrey Hepburn movie “Breakfast at Tiffany,” Tiffany’s brand image to full up. Some people would like to hear more about “Tiffany” in the long story, but more luxury brands in China is not such good luck, people even more willing to listen to the history of the brand Li Ning, gymnast Li Ning, because hidden in people’s memories where, at any time can recall, but the story of the many luxury brands do not understand Western culture and history of the Chinese people, but the name is a personal thing different circumstances similar stories. Luxury brands have a long long ago with the story to highlight the brand personality of the local strategy is difficult to work in China.

Sebastian Suhl sip a Minzui, spit out the word “education”, this is what they aimed at exotic markets to a simple strategy.

“Chinese consumers rarely use to express the true identity of luxury, they just want to express my money, I was successful. But in the end is the kind of success? Is a lawyer’s success, the artist’s success, successful entrepreneurs or The success of government officials? “Long Xi Yan Shibin luxury network president, said.

Luxury brand in the eyes of Chinese consumers are not mature, they usually focus only on price, style of the external manifestation of ignorance of the cultural connotation of luxury and history. Weakness in the communication under, Sebastian Suhl’s approach is to directly tell the Chinese consumers, my product is what people used to.

Under a similar advertising strategy

See two advertisements: “You can never really have a Patek Philippe, you did, but good care of this watch for the next generation.” The other one is “you deserve.” In addition to methods of expression is more subtle or more direct than the difference between them, their appeal points are: value, worth buying. If it is not too familiar with the bombing campaign has been advertising, you can know that the former expression Patek Philippe Rolex individual expression which is it?

In mainland China, luxury brands put noble gestures, to create brand awareness, doing despite the dissemination of a single but effective, that is a lot of ads running hard, I am told repeatedly that the consumer is the best.

Under strong communication, luxury consumers in China to establish the first relationship – I can help you state your status, wealth.

Look at the line’s promotional tactics. Do you remember who set up the five-star hotel through the direct sales stores to tell consumers how high its price, who is full of celebrities through some charity auction implies that the upper class consumer welfare?

“This is a luxury self-inflicted,” “home fashion” magazine assistant publisher and chief editor Yan Zhixian said, “From the beginning, luxury is such to guide consumers in Mainland China, continue to tell consumers the product description you with my is an identity of people. ”

No wonder the consumer is only considered “LOGO”. Ogilvy & Mather Advertising planning department partner Di Yongkang (Mickey Chak) introduced, in fact, the product line with this strategy in the case of buyers who are buying. As Y3 (Adidas and Japanese designer Yohji Yamamoto cooperation leisure brand) brand, as if overnight, extremely popular in China, an important reason for this is obvious because of the brand identity, can greatly attracted the attention of consumers.

Yan Zhixian said that now the loss is not of Chinese consumers in the cultural identity of their value.

French luxury goods management in pursuing a master’s degree Molly Zhang said that we often ignore the luxury store’s sales staff, often suggesting the terminal is the most important propaganda tool. In China, the sales staff is to “expensive” products to sell. But a closer study of advertising luxury goods, you will find very few luxury, expensive such words.

With confirmation of the psychological, the reporter came to the floor of the Palace Hotel Beijing Chanel (Chanel). A name sales staff told reporters, sales staff understand the brand is also limited to various types of media and advertising. In addition to price-sensitive than their brand on the sales history is poorly understood.

Under the sales values

“As long as the profit objective exists, we will not because consumers are dug in and refused to Shanxi to sell his product,” Versace (Versace) brand communications manager Lin-Lin Zhang said. Can shareholders for a luxury companies are the first consideration, ZHANG Lin-lin said that Versace’s sales figures so that they are confident, Versace2007 years will be open six stores in the mainland of China increased.

Yan Zhixian, this is a contradiction. Driving luxury into the Chinese market is the economic benefits (other markets have not so strong momentum), in their view, China’s consumption is growing rapidly, so they must seize this interest, this is business perspective. Goldman Sachs 2006 Global luxury goods the subject of the report is “to the East to go.”

Molly Zhang said that regardless of the manner in which luxury goods into the Chinese market, will be to the ultimate sales goal. Even while playing covered LOGO, is a luxury train a prelude to the Chinese consumer spending habits.